Before joining M&C Saatchi Group South Africa (now called The Up&Up Group) in 2017, Neo was an Executive Creative Director at two of South Africa’s largest creative advertising agencies: Ogilvy & Mather Johannesburg and FCB Johannesburg.

As the chairperson of the nonprofit Creative Circle South Africa, he is dedicated to promoting African creativity as a business tool. He has been recognised as Industry Leader of the Year at the Financial Mail AdFocus Awards 2019.

He is Co-Founder of I See A Different You – a collective of Soweto-born creatives who strive to reimagine narratives about Africa and change the world’s perceptions about the continent.

He has several local and international awards to his name, including a Grand Prix at the Cannes Lions Festival of Creativity and two Grands Prix at The Loerie Awards – of which he is also the former Chairman and current board member.