Nikki Baker is the Co-Chief Creative Officer at Fallon, a storied creative agency that’s been around for over 40 years. With a deliberate "no house style," Nikki and her Co-Chief Creative Officer, Leslie Shaffer have overseen work for a wide range of clients, including Arby’s, Mattress Firm, KeyBank, and ESPN, among others. Today, Nikki is the Chief Creative Officer for Publicis Groupe’s Walmart creative partnership, which includes overseeing creative work from a collective of five agencies, including Fallon.

Prior to Fallon, Nikki and Leslie crafted a lot of memorable and award-winning campaigns for a variety of clients such as Southwest Airlines, McDonald’s, Porsche, and ConAgra Foods. Alongside Leslie, Nikki has been recognised in Adweek’s Top 50 Creatives and Business Insider’s 30 Most Creative Women in Advertising. Their work has been recognised by Cannes Lions, Clio Awards, One Show, D&AD, and more. Nikki resides in Minneapolis with her dog, Stanley.