Nikos Bartzoulianos is Global CMO and Leader of GROHE (part of LIXIL), where he leads marketing, growth and product for the iconic water brand. Until very recently, he was Group CMO of Electrolux Group, leading brand, marketing and consumer experience across 100-plus markets and brands including Electrolux, AEG, Frigidaire and Westinghouse. His global campaigns won more than 10 creative and business awards and doubled featured-product sales in over 30 markets. Earlier, he spent nine years at Samsung Electronics, five of them in Korea, rising to VP of Brand Marketing as the company became one of the world’s most valuable brands. He began his career at Procter & Gamble and McKinsey & Company. A Harvard MBA and Fulbright Scholar from Thessaloniki, Greece, Nikos has run 17 marathons across six continents. He mentors marketers with one conviction: build brands people love, not just buy.