Oliver has been with T&P since 2014, where he’s worked on accounts including Toyota, Lexus, Mars, Audible, NatWest, NewsUK, Centrica, and EA. Most recently, he helped build and launch Studio X for The Coca-Cola Company as part of WPP.

He looks at how technology is transforming the consumer experience, and agency operating model and what it means for clients. He’s published on topics ranging from gaming to the metaverse to AI.

He won the 2016 Admap prize with ‘The Uncanny Valley of Personalisation’ and in 2018 received a distinction in the IPA Excellence Diploma with his paper ‘Unleashing Cyborg Creativity’. In 2020, he won the Atticus Award for his piece on AI, Ethics and Marketing. In 2022 he presented at the Cannes Lion Festival on the ‘Fragmentation of Culture’.