Özlem leads the Sustainable Marketing 2030 research-based initiative, owned by Kantar and the WFA, which equips marketers with insights, thought leadership, and tools to excel in a sustainable world. As a senior partner at Kantar’s Sustainable Transformation Practice, she has advised companies globally on their sustainability and purpose-led transformation journeys and leads Kantar’s own Sustainable Marketing Academy to drive the company’s internal transformation. Özlem also sits on the advisory board of Imperial College’s Sustainability Masters Program and serves as a non-executive director at the Water Adventure Center, helping children and young people gain confidence, self-esteem, and skills to improve their lives.