LIONS Insights

Pascal Bieri

Pascal Bieri
LIONS Insights

Pascal Bieri

Co-Founder

Planted

Speaking at

Tuesday 23 June, 11:10 - 11:35

The Trojan Cow: How Planted Is Infiltrating the Meat Industry

Biography

Pascal is the Co-Founder of Planted and a member of its Executive Board. Born in Sursee, Lucerne, Switzerland, Pascal earned his MA in Business Innovation from the University of St. Gallen, followed by five years in various positions at Migros Industrie, including three in the US.

In 2019, he followed his passion for sustainable food and co-founded Planted with Lukas Böni, Christoph Jenny, Eric Stirnemann and Judith Wemmer. Today, they’re Europe’s fastest-growing alternative protein scale-up, and Pascal leads the sales and international business development.