Pathida Akkarajindanon is Executive Creative Director at Wolf BKK with 14 years of experience across leading agencies including TBWA, BBDO, JWT Shanghai, and Leo Burnett. She has created award-winning work for brands such as KFC, Central Department Store, Tourism Authority of Thailand, and Mondelez. Her campaigns have earned recognition from Cannes Lions, D&AD, One Show, Clio, LIA (Grand LIA, 2024), and PHNX (Grand Prix, 2025), among others. Named one of Creativepool’s Top 100 Leaders of 2024, Pathida is a respected voice in the region and frequently serves on international juries including The One Show, Gerety, LIA, Adfest, and Cannes Lions 2025. Passionate about shaping the future of creativity in Thailand, she also mentors young talent through workshops and industry initiatives.