Patricia is a renowned, creatively driven Chief Marketing Officer and Chief Growth Officer who has dedicated her career to building brands. Her expertise spans local, regional and global roles across multiple sectors while consistently building strong partnerships with agencies and their creative, planning, and strategic talent.

She was named one of the top 50 most influential CMOs in the world by Forbes in 2024, one of the top 10 CMOs of 2023 by Cannes Lions, is a WFA Marketer of the Year Hall of Fame, an Adweek Brand Genius (2023), and a Campaign Magazine Top 100 honoured.

A true global citizen, she was born in Brazil and has lived in the UK, the Netherlands, Mexico, and Switzerland. She is the founder of "Good Latinas for Good" — a not-for-profit group working to support 100,000 Latin women in taking their next professional step.