Patricia Varella

Patricia Varella

Patricia Varella

Creative Director

Polaroid

Biography

Pat is the Creative Director at Polaroid, spearheading campaigns and brand expression. From traditional advertising to digital, from Barcelona to Stockholm to Amsterdam, Pat has strived to create work that feels authentic – work rooted in human truths. With a deep love for photography and everything analogue, she has brought to life award-winning brand campaigns, digital experiences, an entire comms agency and, oh, two human beings.

Chances are you’ll find her among like-minded instant photography nerds, advocating for the honesty, beauty and imperfections of a more analogue life.