Pats is an award-winning strategist with over 20 years’ experience, and 2025’s Cannes Lions Jury President, Creative Strategy.

She is privileged to have worked on some of the most iconic brands in the world, from Levi’s® to Coca-Cola to Cadillac, at some of the most innovative agencies in the world, from BBH to The & Partnership to Isobar and Weber Shandwick.

During her time at BBH, the agency was named the IPA’s Effectiveness Agency of the year twice, and Campaign’s Agency of the Year three times. During her tenure at Isobar, the agency was named a leader in Gartner's Magic Quadrant three years in a row.

Pats’ work has been recognised at Cannes Lions, D&AD, The One Show, Clios and Effies. In 2024 Dentsu Creative was awarded the Cannes Lions Creative Strategy Grand Prix and the Grand Effie, EMEA.

Pats is a contributor to best-selling marketing book “Eat Your Greens”.