Paul is passionate about strategy and innovation, which led him to consumer insights after finishing his degree in Strategic Management at EDHEC Business School in France. He is a strategic thinker with 20 years of experience in the consumer insights and analytics space, working directly with some of the world’s most well-loved consumer brands. Paul and his co-founders started Dig 10 years ago in an effort to truly understand consumers and how they behave. With a focus on sophisticated data analytics and virtual environments, they’ve created approaches that help companies understand the true impact of their innovation efforts.