For more than two decades, Paula Feged has shaped the creative industries by building platforms, conversations and talent ecosystems that connect ideas, people and opportunities across Latin America. Today, she is a leading industry voice and sought-after speaker on creativity, culture and leadership in Latam.

As Executive Director of El Dorado Festival, she has positioned El Dorado as the region’s leading advertising and marketing gathering, bringing together global leaders and strengthening Colombia’s role within the international creative landscape.

As the Official Cannes Lions Representative in Colombia, Paula has also led Young Lions Colombia into one of the strongest talent platforms within the global LIONS network and promoted initiatives focused on inclusion, representation and leadership, including See It Be It Latam.

Her work centres on the future of creative industries: talent, culture, competitiveness and creative excellence.