Seasoned entrepreneur in culture and entertainment, she is known as an international film director and producer with a special ability to harmonize diverse cultures and bring together exceptional talent, resulting as a skilled multi-narrative designer and creative facilitator. Co-founder of BossaNovaFilms in 2005, by 2014 Paula endeavored with the iconic Cinema Belas Artes in São Paulo, playing a pivotal role in the cultural center’s revival. At this same year she also founded ASAS.BR.COM - International Collective of Storydoers.