Pelle Sjoenell was most recently Worldwide Chief Creative Officer of Droga5, awarded AdAge Network Agency of the Year 2026.

Before that, he served as the inaugural Chief Creative Officer at Activision Blizzard, leading marketing innovation for Call of Duty, World of Warcraft, Diablo, Overwatch, and Candy Crush. Under his leadership, the company earned more creative marketing honours than in its entire prior history.

Previously, Sjoenell was Worldwide Chief Creative Officer at BBH and founded the agency’s Los Angeles office in 2010. There, he pioneered branded entertainment initiatives, including The Creative Studio, a joint venture with Scooter Braun.

Throughout his career, Sjoenell has led teams recognized with numerous industry awards, including Titanium and Grand Prix Lions. He serves on the Board of Governors for Otis College of Art and Design and co-authored The Art of Branded Entertainment.

Born above the Arctic Circle, north of the wall, in Malmberget, Sweden.