Pete has a 35-year career in the creative industry and is passionate about creating impactful brand experiences and advertising for brands.

Pete previously ranked in top 10 by WARC, as one of the world’s best performing Chief Creative Officers. He is credited with over 1,000 awards from around the globe for both creativity and effectiveness including; 4 Cannes Grand Prix, 8 Loerie Grand Prix, 2 Effies Grand Prix, 2 Emmy Awards and Ogilvy’s first Green Pencil at the One Show.

Pete is the former Founder of Gloo, winner of South Africa’s Digital Agency of the Year Award for 8 consecutive years.

He is also a regular judge at awards shows and believes that creativity is a key capability to drive business growth.