Peter is an accomplished, versatile, growth-oriented executive with extensive experience in brand building, digital strategy and innovation. He has led and grown two creative agencies in New York, USA. He has partnered with hundreds of global brands across numerous categories and channels to optimise customer experiences and unlock business growth through creativity.

Peter is known as a builder of teams and culture and an entrepreneurial thinker with best-in-class experience. At the same time, he is solidly grounded in delivering the kind of results expected from a marketing practitioner.