Phil Cook is in his sixth year as the Chief Marketing Officer for the WNBA, where he is leading a cross functional team driving a new era of growth and fan engagement for the League and its fans.

With a focus on athlete storytelling and innovative partnerships, he is redefining the WNBA’s shift from support to fandom, attracting a more engaged, diverse, younger fanbase to the League. Before joining the W, Phil spent more than 25

years at Nike, where he held numerous roles across Sports Marketing, Product and Brand Marketing with a significant time spent in Basketball and Brand Partnerships.