PJ Pereira is an industry veteran of over 20 years, known for co-founding the independent award-winning creative agency, Pereira O’Dell. In 2023, PJ was also named Chief Creative Officer of the independent agency network, Serviceplan Americas. Pereira is a pioneer in the marketing world, sitting at the intersection of tech, entertainment and advertising. His credentials have made him one of the industry's most influential creatives. He’s been named to Adweek's Creative 100, 4A's 100 People Who Make Advertising Great, and most recently Adweek’s 2023 AI Champion of the Year. As a board member for the Ad Council, PJ has led award-winning initiatives including the 'It’s Up To You' Vaccination campaign. Outside of his work in advertising, PJ is a novelist of 12 years, and a martial artist with multiple black belts. In 2023, PJ released a novel called The Girl From Wudang, a novel about artificial intelligence, martial arts, and immortality.