Preeti Srivastav leads sustainability for Asahi Group Holdings across more than 100 markets. She oversees global climate action, circular packaging, nature positive programmes and long-term environmental, social and governance (ESG) integration across the business and its major brands. She was named Woman of the Year at the 2025 BusinessGreen Awards. Preeti works closely with Asahi’s marketing teams to ensure sustainability is embedded from the start of brand and campaign development. Her leadership helped shape the Żubr biodiversity and endangered species programme, which has delivered long-term impact for communities, ecosystems and the brand. She brings practical experience of how sustainability can be operationalised as a driver of creative effectiveness and commercial performance.