Rachel Karten is the author of Link in Bio, the primary trade publication for social media teams across industries. The newsletter has been described as “every social media manager’s favourite newsletter” and has over 105,000 subscribers. Karten has worked in social media for over 13 years and previously led the social media team at Bon Appétit magazine. During her time there, the social team won a Webby Award and a prestigious National Magazine Award. Since leaving in 2020, she has consulted on social media strategies for CAVA, Google, West Elm and more. Karten's daily average screen time is eight hours.