Rachel Lowenstein is a leading independent cultural strategist and content creator.

For over a decade, she has worked at the intersection of culture, brand and girlhood, helping the world’s most influential companies understand how culture is moving, especially for women/girls. Top brands including Nike, Google, Unilever, Dove, Meta, Chief, General Mills, Booking.com and UN Women trust her expertise to grow their brands and cultural impact. Before building her own consultancy, she spent a decade at WPP/Mindshare, rising to Global Head of Inclusive Innovation, a role created for her.

As a content creator, she has built an audience of 125,000-plus followers across social media. She has partnered with brands like TED and Tracksuit for her cultural storytelling and analysis. She is also the creator of Girl Studies, a Substack for the serious study of the oft-derided girl culture and its commercial, social and behavioural implications.