Rachel Thornton is Chief Marketing Officer for Adobe’s enterprise business, leading global marketing for Adobe’s Digital Media and Digital Experience solutions. She drives strategy, messaging and campaigns that position Adobe as the premier marketing and AI platform for creating exceptional customer experiences. Her team champions Adobe’s enterprise story, empowering chief marketing officers and experience makers worldwide.

With over 25 years in B2B technology marketing, Rachel has held senior roles at Amazon/AWS, Salesforce, Cisco and Microsoft. She brings deep expertise in enterprise marketing, customer acquisition, self-service growth and go-to-market strategy. She has also led high-impact programmes across advertising, sports marketing, and marquee events like AWS re:Invent and Dreamforce.

Rachel holds a BA in English from the University of California, Berkeley, and a master’s in International Business and Management from Arizona State University.