Rachel Thornton is committed to helping businesses create amazing customer experiences at the intersection of marketing, creativity and AI. As Chief Marketing Officer for Adobe’s enterprise business, Rachel is responsible for Adobe’s global enterprise Digital Media and Digital Experience marketing.

Rachel develops marketing, messaging, positioning strategies and activations that expand awareness of Adobe as the world’s best marketing and AI platform for delivering brand-changing customer experiences. Her team amplifies Adobe’s unique enterprise story in ways that energise, celebrate and empower CMOs and experience makers worldwide.

Rachel has more than 25 years of experience in B2B technology marketing, having held leadership roles at Amazon/AWS, Salesforce, Cisco Systems and Microsoft. She has deep experience building and scaling enterprise marketing, customer acquisition and self-service revenue contributions. An advocate of upskilling, Rachel initiated AWS’ IT reskilling programme impacting 3 million IT professionals worldwide and is advancing an ambitious agenda to offer free AI training.