Raina Penchansky is a Co-Founder and CEO of leading talent management company Digital Brand Architects where she has brought her passion for brand building to DBA’s extensive client roster since the company’s founding in 2010.

As CEO, DBA has signed hundreds of clients across fashion, food, beauty and lifestyle and overseen their growth into some of the most sought after digital creators across industries. In 2019, DBA was acquired by UTA along with Digital Brand Products, which builds and brokers licensed products around DBA’s clients. DBA is also a pillar of UTA's recently minted Creators division, which unites three branches of the company alongside DBA under one shingle to promote the sharing of resources for both DBA and UTA creator clients.

Penchansky also cofounded the premium podcast studio and distribution entity Dear Media alongside entrepreneur Michael Bosstick, demonstrating her innate understanding of the relationship between podcasting and the creator economy.