RAOUL PANES is a Business Management graduate, who founded his love for marketing and advertising at college.

After a period in account management, he shifted to a creative career with stints at JWT, Publicis JimenezBasic and BBDO Guerrero Ortega. He thinks he made the right decision as he has since been inducted into the 4A’s Philippines Creative Guild Hall of Fame.

He is the current Chief Creative Officer of Leo Manila and Publicis Groupe Philippines. His works have been awarded for creativity and effectiveness in shows including Cannes Lions, D&AD, Spikes, Effies, AME, New York Festivals, LIA, Adfest, One Show, Festival of Media and Clio.

He and his team won Grand Prix awards at Spikes, Mad Stars, and ONE Asia as well as metals in the Cannes Lions Gaming category for McDonald’s “Unbranded Menu” campaign.

In 2023, he was named Southeast Asia’s Creative Leader of the Year by Campaign Asia.