Ravid is a structured creative thinking trainer in the field of brand communications, working with numerous advertising agencies and brands around the world. He is a former advertising professional with a rich background in both strategic planning and creative direction roles, helping him gain a unique perspective about creativity and its operation manual.

He is a frequent speaker at international marketing conferences and advertising festivals.

Mindscapes is active in 35 markets worldwide. Fifty-one Lions, including three Grands Prix, have been awarded to work created by Mindscapes-trained agencies, using their structured creative thinking tools.