Rebecca Sykes is a Partner at The Brandtech Group and leads the group’s emergent technology practice. Bekki has overseen the implementation of GenAI at every step of the creative process, creating enterprise-aligned solutions for legal, bias mitigation, excellence in delivery and the scale-up of GenAI deployment via The Brandtech Group’s 2023 acquisition of GenAI creative platform Pencil, and satisfying enterprise companies’ advanced requirements in terms of brand safety, data security and brand-unique execution. Bekki is a trusted partner and advisor to leading organisations including Unilever, Diageo and L’Oréal.