Rémi Babinet co-founded BETC in 1994 with Eric Tong Cuong and Mercedes Erra. He is ranked in Forbes magazine's top 10 best creative directors since the birth of advertising. Named the world's most creative agency in 2024 by WARC (World Advertising Research Center), BETC has offices in Pantin, New York, Sao Paulo, London, and Shanghai. It was dubbed 'also an ad agency' by Creative Review magazine for its commitments beyond advertising.

Rémi Babinet served as president of the Club des Directeurs Artistiques from 2003 to 2005. Since 2016, he has been chairman of the Grand Paris Express Endowment Fund, whose mission is to unite companies around the ambitious cultural project accompanying the creation of the future metro. He is also president of Magasins Généraux, a new cultural platform created in Pantin in 2016.