Resh Sidhu is a highly accomplished and respected global leader in the field of creative technology and augmented reality. As a Co-founder of Arcadia Creative Studio, at Snapchat, based in New York, she leads a world-class team of AR pioneers and manages a wide range of high-profile projects. With over two decades of experience in the industry, Resh has a proven track record of success in a variety of roles, including Chief Creative Officer for Barbarian, Group Creative Director at AKQA, and Creative Director at Oscar-winning visual effects studio Framestore. In 2023, Resh was the jury president for the Digital Craft Cannes Lions category.