Rica is a ‘polymath storyteller’ passionate about championing creativity, culture, innovation and effectiveness in APAC. Journalist and strategist, her expertise is producing culturally relevant, holistic and human-centric thought leadership and solutions for brands, media and tech platforms.

She's a sought-after speaker and moderator at major conferences such as Cannes Lions, Adfest, SXSW, Spikes, and FUTR. She is driven by the desire to ask better questions that uncover new insights and lead to more nuanced storytelling.