LIONS Insights

Risa Duesing

Risa Duesing
LIONS Insights

Risa Duesing

VP, Global Head of Consumer Insights & Analytics

Kraft Heinz

Speaking at

Tuesday 23 June, 09:40 - 10:05

The Hard Calls: What it Takes to Lead Insights

Biography

Risa Duesing is an accomplished leader with 25 years of experience in consumer and shopper insights, analytics, consumer experience, innovation and strategy development in the consumer product goods industry. She is currently VP and Global Head of Consumer Insights & Marketing Analytics at The Kraft Heinz Company, based in Chicago, IL. Prior to joining Kraft Heinz, Risa held a variety of roles at Tyson Foods, Kraft Foods, Merisant Worldwide, and IRI (now Circana). Risa is also an Adjunct Lecturer for Northwestern University’s IMC Master’s programme, using her passion for learning, collaboration and the consumer to prepare the next generation of marketers.

Risa has an MBA in Marketing and Strategy from Northwestern’s Kellogg School of Management and a Bachelor of Science in Marketing, with a concentration in Psychology from University of Pittsburgh.