Rishi Dave is a member of Bain & Company’s Commercial Excellence practice, with deep expertise in B2B marketing and digital marketing. He partners with chief marketing officers and management teams to drive marketing transformations and build modern marketing capabilities, including the implementation and scaling of GenAI capabilities. Rishi also serves as an expert on Bain’s B2B Marketing Diagnostic and Sales Play System. Rishi has held global CMO roles at public technology and cloud companies, including Dun & Bradstreet, Vonage, and MongoDB. Prior to these roles, he served as the Global Head of Digital Marketing for Dell’s B2B businesses.