Rob Mayhew is the ad industry’s favourite social media satirist, whose viral sketches about agency life have earnt him over 300,000 followers across TikTok and LinkedIn. With 25 years of agency experience and a talent for exposing the industry’s most ridiculous moments, Rob created the infamous Dunning Kruger Creative Studio – a spoof agency that hits uncomfortably close to home. Named The Marketing Index’s Most Influential Person in Marketing 2024 and Business & Finance bCreator of the Year 2023, Rob has been dubbed “adland’s favourite social media star” by The Drum. Through his character-driven comedy, he holds up a mirror to the industry’s obsession with buzzwords, pointless meetings and desperate attempts to stay culturally relevant.