Rob leads global marketing transformation at Heineken®. He brings >20 years of experience and expertise in developing impactful brand campaigns, digital media activations, dedicated multifunctional teams, strong agency partnerships and innovative operating models. Rob started in the Dutch OpCo and led many strategic initiatives across brand, media and sponsorships. Later, he revised the global sponsorships approach to digital content and media, and after that he moved on to lead all digital marketing for Heineken® worldwide. Rob approaches all challenges with a creative mindset, a pragmatic approach and a change management attitude all in order to drive brand growth.