Rob started his career as a studio guitarist, playing on an alarming number of ’80s one-hit wonders before finding his way into brand strategy.

Over three decades, Rob has lived and worked around the globe, developing multi-award-winning ideas for some of the world’s most creatively demanding brands, at some of the world’s most creatively revered agencies, including Wieden+Kennedy, R/GA and, now, Colenso in New Zealand.

Beyond advertising, Rob has spent nearly a decade working for some of the most respected and successful bands, singers and artists in music, helping them explore the possibilities of how their creative vision and voice can be fully expressed, experienced and communicated.

Absolutely none of this impresses his 10-year-old son, Otis, in the slightest.