Roddy is responsible for Tennis Australia’s global partner programme and a team managing over 40 leading brands from across the world, supporting the Australian Open and other tennis properties. In addition, Roddy manages Tennis Australia’s internal creative agency, international branded events and a dedicated team in China. Prior to joining Tennis Australia in 2022, Roddy worked for over 15 years in the music industry, most notably at Universal Music, having started his career at the Football Association in his native London, UK.