Samira Brophy

Samira Brophy

Samira Brophy

Senior Director, Creative Excellence

IPSOS

Biography

Samira is an Ipsos expert on brand and communication work, with 20 years of experience spanning creative and research roles. She leads Ipsos’ early-stage campaign development offer, is a thought leader on ad effectiveness and works with clients to adopt a misfit mindset and make bolder, highly creative campaigns that audiences value. She is an experienced speaker, writer, panellist and commentator in the marketing effectiveness space.