Sandra Amachree is a visionary marketing leader and award-winning strategist with over 16 years of experience across Africa and Europe. As Head of Marketing Communications for Nigeria Breweries, she leads the company’s digital transformation, reshaping how iconic brands engage today’s consumers.

Formerly based in the Netherlands, Sandra served as Global Senior Brand Manager for eazle, HEINEKEN’s flagship eB2B platform, where she led its first global campaign. Her innovative approach has earned local and international recognition, including the HEINEKEN Connected Teams Award for launching Africa’s first regional media hub.

She also pioneered the region’s first marketing mix modelling study, driving ROI-focused decision-making. Sandra played a key leadership role in the HEINEKEN–Diageo demerger in South Africa, enabling a successful transition to a full operating company.

A National Council Member and the first woman Chairperson of NIMN Lagos Mainland Chapter, Sandra mentors young professionals and champions the power of African creativity.