Sara spent 18 years working around the world for leading advertising agencies including BBDO and Saatchi & Saatchi, with clients such as Visa, Emirates, Danone, Lexus and P&G. Her passion for gender equality and a determination to change the narrative around women led to post-graduate study in human rights, and a role as Campaigns Officer on CARE International’s gender-based violence projects in Cambodia. Then, as Head of Campaigns and Communications at CARE Australia, Sara designed advocacy campaigns that changed the Australian Government’s position on global policy issues.

Since January 2020, Sara has led the Unstereotype Alliance Secretariat at UN Women, working with the Alliance’s 240 member companies and 12 national chapters to eradicate harmful stereotypes and bias from advertising and media content. Leveraging the ad industry as a force for good, the work of the Unstereotype Alliance pushes for progressive representation, positive social norms and equality for all.