Sara Tate is the European Partner for the Transformation Practice at TwentyFirstCenturyBrand. Under her leadership, the Transformation Practice accelerates organisational change to drive growth by focusing on people—not just processes. She collaborates with global organisations like PepsiCo and Starbucks, working alongside CMOs to deliver vision-led marketing transformation programs.

A multi-award-winning agency leader, Sara successfully led TBWA London through a major transformation, solidifying her interest in how people navigate change. She later co-authored The Rebuilders: Going from Setback to Comeback in Business and Beyond, a book focused on resilience and rebuilding.