Sarah is an award-winning, results-driven leader known for strategic in-culture insights and creativity. She joined Unilever in April 2020, after a decade working agency-side with FTSE100 brands such as Google, Visa and Emirates.

Sarah has helped scale up influencer marketing and PR across Dove’s top markets and led social-first end-to-end creator marketing campaigns such as #SharetheFirst. She was part of the in-house team that launched #TurnYourBack, winning over 30 industry awards, including a Cannes Lions Grand Prix. Recognised as PRWeek’s top 25 most influential women in communications in 2025, she is equal parts firefighter, storyteller and fame-driver with a passion for creating a world where women uplift and empower each other.

Sarah grew up in the northeast of England and has lived in Australia and Dubai, UAE. Now based in east London, UK, she loves all things beauty (SPF is the most important product you can use), reformer pilates and true-crime podcasts.

Speaking on the LIONS Creators Programme