Serena Williams
Serena Williams
Founder and Entrepreneur
Serena Ventures
Biography
Serena Williams embodies style, power, beauty and courage. The most successful woman tennis player with 23 Grand Slam titles, she has seamlessly transitioned into entrepreneurship, with ventures like Serena Ventures, which she founded in 2017. The venture capital firm focuses on investing in women and founders of colour, supporting start-ups across various industries. In addition, she launched WYN Beauty in partnership with Ulta Beauty in April 2024. Inspired by Serena’s own locker room routine, WYN Beauty is designed to inspire people to show up for themselves and others. A fashion icon and respected producer, Serena is also the Founder of Nine Two Six Productions, a multimedia company focused on diverse voices. She is currently working on her upcoming memoir.