Whether he’s breaking the Guinness Book of World Records for creating the world’s largest robot, having his work celebrated for charitable contributions, becoming Cannes Lions’ first British-Asian Health & Wellness Jury President or hosting the world’s number 1 marketing podcast – Shaheed lives to disrupt the status quo and give back to the industry while doing it.

Despite his many professional successes, early in his career Shaheed became keenly aware of the lack of diversity in the industry. This led to one of his defining career achievements – the creation of the Creative Floor Awards platform, the only healthcare award show in the world that re-invests a proportion of profits towards a Talent and Diversity Fund that helps those from underrepresented and underprivileged backgrounds break into the creative healthcare industry.