Shaina Zafar, 24, is an Executive at the Next Gen Practice at UTA Marketing. She is the former Co-Founder/Chief Marketing Officer at JUV Consulting, which was acquired by United Talent Agency in March 2024.

She oversees new business, thought leadership and community building with talent and brands at UTA Marketing and Next Gen. She has authored Gen Z yellow papers at the company ranging from topics on Gen Z Yellow to The Future of WebZ (“Web3”) and oversees its weekly trends newsletter, The Screenshot, with a subscriber base of more than 5000 business professionals.

She is a graduate from the University of Pennsylvania, as an International Relations major with a focus on the Islamic World and minors in South Asian Studies and Consumer Psychology. She wrote her thesis on impactful environmental, social and governance (ESG) practices for businesses.