3-time Super Bowl Champion and Pro Football Hall of Famer, Shannon transitioned to an award-winning broadcasting career after retiring from the NFL. His media company, Shay Shay Media, produces two of the world's most popular podcasts, Club Shay Shay and Nightcap. Club Shay Shay won the 2024 iHeartRadio Best Sports Podcast award and hosted the most-watched interview on YouTube with over 70 million views. Nightcap, featuring Chad Ochocinco, gained over 1 million YouTube subscribers in four months and was nominated for a 2024 NAACP Outstanding Arts and Entertainment Podcast. Shannon is also an entrepreneur, co-founding the award-winning Cognac brand, Le Portier, and launching his personal clothing line, EIGHTYFOUR.