Belfast born and bred with >30 years of Marketing experience across Consumer Marketing, Insights, and Portfolio & Category Strategy in beer and confectionery. I am now loving using that experience to help others grow!  With a particular passion for finding the greatness in brands, my superpower is insight, strategy and positioning, but I also get great pleasure from seeing that brought to life with great creative that drives business results. An Economics graduate from the University of Edinburgh, in my student days, I was also a DJ, Nightclub bouncer, events organiser and Vice President of the Students' Association.