Sharon Annette
Sharon Annette
Global Director, Commerce Capabilities
Heineken
Biography
A seasoned professional with over 30 years in Marketing, Insight and Strategy, Sharon recently decided to apply her experience to a new learning curve – that of Commerce Capabilities. She has worked on confectionery and alcoholic drinks across the world (quite a change from her early life exploits as a DJ and nightclub security!). Sharon has worked on all sorts of brands, from the giants like KitKat and Heineken to smaller, but equally beautiful brands like Smarties and Birra Moretti, to new product development. She believes that creativity doesn’t always have to be the grand, big budget statement, but that we should aim to cultivate it in every part of our working day to make us not only more effective, but also happier in our jobs.