Siew Ting Foo is one of Asia's most respected brand and growth leaders — former Global Chief Brand and Insights Officer at HP Inc. and author of Building Brands with Soul, a blueprint for turning brand purpose into pricing power.

Across a 25-year career at HP, Unilever, Mars, Diageo, and Fonterra, she has transformed how global brands grow in Asia and how Asian brands compete globally. As CMO for HP Asia-Pacific, she repositioned HP from PC maker to human potential brand, delivering USD 2 billion in incremental revenue and taking HP Gaming from #9 to #1 in North Asia in 18 months.

As CEO of Soul for Profit Advisory, she advises boards and C-suites on brand strategy and market entry across the East and West. Fluent in four Asian languages and a regular industry commentator, she brings the insider perspective the China brand conversation has been missing.