As Executive Creative Director at 72andSunny Amsterdam, Simone enjoys creating work that uncovers and brings to life the personality of the brand at hand while also feeding conversations and culture at large.

Most interested by the actual business problem, versus a deliverables-based brief, she's at her best when she's free to get to new land - ideas, solutions, and outputs. Things she's been able to do with her partners at e.l.f., Feeld, Zurich, and Indeed - to name a few.

Prior to 72andSunny, she worked at Wieden+Kennedy's Amsterdam, Portland and London offices. As well as at Anomaly in New York. Lover of languages, she currently speaks 5 and a half languages. And she has 3 kids - she blames the half language on them.