Sofia Hernandez helps brands worldwide tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform.

Sofia has over 20 years experience leading some of the most iconic global marketing campaigns for Fortune500 companies including P&G, J&J, Netflix and Spotify. Sofia's passion for people and what makes them tick continues to fuel her understanding of how to drive successful connections between brands and the people that love them.

An activist at her core, Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry by incorporating DEI into everything she touches--from a company's hiring practices to its advertising. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black BK, that's dedicated to spreading messages of equality and empowerment.